The checklist on My Listing, and the switch that puts you in your town's directory.
Your listing is how neighbors find you, and it's free. On your dashboard, open My Listing and work through the tiles: your basics, your logo, how shoppers reach you, and a few photos of your work. Each one opens right on the page.
When the checklist is done, hit Publish my listing (or pick “Directory listing” in the visibility switch) and confirm. Your page goes live at your own link and you appear in your town's search results.
The optional tiles are worth a minute too: About the maker puts your face and story on your listing, and Appearance lets you pick your page's colors.